The word ‘perfume’ often evokes the image of something that originates from France—particularly from a place called Grasse, known as the perfume capital of the world. But this entrepreneur wants to shift the narrative by bringing the spotlight on Kannauj, the perfume capital of India, through a luxury brand that has a global appeal. Founded in 2022 by Swapnil Pathak Sharma, Zighrana is a luxury perfume brand based in Kannauj, Uttar Pradesh. Some of its offerings include Eau de Parfums, attars, and essential oils. Sharma comes from a family that has been in the business of supplying raw materials for the fragrance industry for over a century. Having graduated as an engineer, Sharma’s passion for perfumery led her to delve deeper into the world of fragrance by pursuing courses in both Kannauj and New York city. This also meant moving up the value chain from being a supplier of raw materials to creating the final product.

Read more at: https://yourstory.com/smbstory/from-kannauj-how-zighrana-is-reimagining-indian-perfumery

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